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Our stories

We met while studying abroad—one of us still in school, the other about to graduate. The timing wasn’t ideal, but somehow, we just clicked. Even though we didn’t have long, the friendship felt real. So before we went our separate ways, we both wanted to give each other something special. Funny enough, we both chose jewelry—a ring, some earrings, a bracelet. That’s when we realized—jewelry isn’t just about how it looks. It’s about the memories it holds, the people it reminds you of. And so, JOSA was created—a name blending ours, a symbol of our friendship, and a mission to bring warmth, connection, and meaning through jewelry. Each piece in JOSA carries a story, just as ours did—a reminder that true friendship, no matter the distance, remains timeless.